Privacy and Data Processing

Last updated: October 21, 2026.

Naked uses your data to process purchases, deliveries, payments, customer service and legal obligations. We use it for marketing only with your authorization. See our Terms and Conditions for the data controller’s identification and address.

Data we use

We may process your name, contact and delivery details, order and payment confirmations, messages to support, and technical browsing data. Payment providers handle payments. We do not ask for banking passwords or security codes by email or WhatsApp.

Consent and providers

Where required, we request prior, informed consent for optional analytics, advertising or marketing. You can withdraw marketing consent at any time. Shopify and payment, logistics and support providers may process only the information needed for their services. International transfers follow Colombian law and applicable safeguards.

Your rights

You may access, update or correct your data, request proof of authorization, ask how it is used, withdraw consent or request deletion when legally possible, and complain to the SIC. Some records must be retained for legal or contractual reasons. Sensitive data is optional unless legally needed, and children’s data receives special protection.

Requests and deadlines

Send requests to sales@naked.com.co with your name, contact details and request. We verify identity before sharing data. Inquiries are answered within 10 business days, extendable by 5 with notice. Complete complaints are answered within 15 business days, extendable by 8 with notice. If a complaint is incomplete, we request missing details within 5 days. You may approach the SIC after following the required complaint procedure.

We protect data with reasonable safeguards and keep it only as long as needed or required by law. Material changes will be announced; new purposes requiring consent will be authorized first. See our Cookie Policy.